Find a fresh angle for a campaign
Brainstorm with constraints, build one idea out, then check its claims and try it on real people.
New to Gemini? Start with the first lesson in this guide.
What this lesson covers
- Launch a steel bottle for hikers
- See what a one-line request brings back
- Brainstorm inside four limits
- Build your pick into a brief
- Write three posts from the brief
- Hand the posts to a doubtful hiker
- Read the rewrite against the sheet
- Before any money goes in
- Reuse constrained brainstorming, then refinement
You’ll come away with: Brainstorm inside four limits, using only facts you can back, then build the concept you pick a stage at a time. Check every claim against your sources, and show the result to real people before you spend money.